In March 2020, most of the world shut down for what we thought was going to be just a couple of weeks. For some time, the world as we know it stopped. And organisations that hadn’t previously been regarded as the most digital-friendly were forced to reconsider their approach and operating model.
- Unexpected players in the digital transformation game
- Going digital
- A digital art experience today
- Why you can’t do the digital transformation alone
- What does a digital transformation consultant do?
- A digital transformation consultant’s analysis
- The LinkedIn anti-example
- Is working with a digital transformation consultant a necessity or a “nicety” then?
- How about a discovery workshop?
- Finding the right digital transformation consultant also depends on you
- Best practices for working effectively with digital transformation consulting services
- Art at the forefront of digital transformation?
- Conclusion
We anticipated that much of the globe will shut down in March 2020 for a brief period of time—perhaps just a few weeks.
Businesses started shifting to internet work almost immediately. Non-essential products were difficult for stores to shift for months. Food restaurants have to quickly adopt delivery services. The inability of the majority of live events to take place drove the entertainment industry to its knees.
The world as we know it abruptly came to an end. Additionally, organizations that weren’t previously thought of as being the most digitally friendly were compelled to revise their strategy and organizational structure.
Unexpected participants in the game of digital transformation
Surprisingly, in the midst of the accelerating digital change, there were other institutions, such as museums and art galleries, that greatly benefited from that unprecedented challenge. They were able to do that by seeking the advice of experts who accurately determined their capacity for growth and suggested the most efficient procedures for utilizing digital technology to their advantage. Your contemporary business can adopt digital advancements if the British Museum, which houses primarily antiquities, can. But how can you identify the best consulting company to effectively alter your company? The query is that!
adopting digital
Many huge businesses and modern digital product firms were once (and, historically speaking, not so long ago) analog. That indicates that they rely on the “physical” components of their offerings, such as a flagship location or a call center, to manage their business. IKEA, LEGO, or McDonald’s are just a few companies that have successfully adapted to contemporary technologies. But for some reason, the art world was unable to keep up with those digital tendencies. Even though the ideas of virtual reality (VR) and augmented reality (AR) weren’t new at the time, it wasn’t until the epidemic that museums began to give “digital” tours of their facilities.
An “on-demand culture fix” was theoretically possible at The Louvre in Paris, The Guggenheim in New York, or The Hermitage in St. Petersburg. That includes admiring renowned works of art. Because of this, even if you were prohibited from leaving your house, you could theoretically be in Amsterdam in a matter of minutes and admire Van Gogh’s artwork from the comfort of your sofa. We were witnessing a cultural shift in front of us.
today’s experience with digital art
Lockdowns made cultural events that were typically only accessible to the well-off, educated, or art enthusiasts to a larger audience. For example, museums, which weren’t the most interesting tour destinations for younger generations, upped their digital game and suddenly became “cool” and innovative instead of traditional and dull.
The same companies also made investments in other client experiences, such as integrated availability calendars, a variety of engaging online tools, faster staff interactions, instructive webinars, etc. In the pandemic, more extensive application development was also seen. Nowadays, the majority of cultural institutions have apps that allow for multifaceted interaction.
Why you need others to help with the digital transition
But it didn’t all happen in a single day. And it’s exceedingly improbable that historians and scientists, who have historically been more interested in safeguarding priceless artworks than in inventing or deploying new technology, came up with all those helpful, contemporary advancements. It was all made feasible by the comprehensive competence of digital transformation consulting services. It would be difficult and time-consuming to go it alone
It is also unnecessary to have a UX design and software product development department at a cultural institution that prioritizes the merger of entertaining, aesthetic, and instructional objectives. Without a question, outsourcing is the best course of action.
What does a consultant for digital transformation do?
The digital tools and developing technologies that will enable museums to go ahead were already available while they were scrambling to find methods to survive and stay relevant during lockdowns. At that time, business consultancy was what was required for the digital transformation of art institutions. And it is what businesses engaged in digital transformation do.
First and foremost, specialists in that sector assist small businesses and established corporations in developing a successful digital transformation plan. But they’ll do much more than just give you a virtual tour of your company’s lobby. Their primary responsibility is to foster innovation and growth while maintaining the profitability, goodwill, and market competitiveness of your business.
The examination of a consultant for digital transformation
Digital transformation experts provide practical business prospects or offer affordable fixes to improve your current workspace or improve the client experience. Their assessment is based on a careful examination of the facts at hand and the institution in question’s digital prowess. It resembles SWOT in the digital age.
They will take into account the following:
The company’s business strategy
its current technological capabilities and related resources,
its scaling capacity and preparedness,
previously existing digital items,
the intended market for the business,
any particular organizational framework, conditions, or commitments,
suggested budget,
proposed timetable,
wished-for results, etc.
In other words, digital transformation consultants assist businesses in embracing new technology and adjusting to the inescapable changes brought on by the digital revolution of the twenty-first century.
The counterexample of LinkedIn
In September 2020, LinkedIn added “Stories” to its platform because it was envious of the phenomenal popularity of transient material on Snapchat and other social media platforms. The function, which was introduced internationally under the slogan “We can be useful in other ways,” was anticipated to be very well received. It did, after all, function elsewhere. To make it happen, LinkedIn has all the necessary equipment, digital technology, and resources at its disposal. But the business intelligence component of this digital breakthrough wasn’t precisely executed flawlessly by the corporation. The lack of genuine commercial value in the new function did not excite users.
Ephemeral material proved out not to be the most desired feature of LinkedIn for busy business professionals and experienced job hunters. Not “useful to” Sadly, “other ways” refers to them. Therefore, the trial, which was a part of LinkedIn’s continuing digital transformation initiative, was only briefly successful. Less than a year later, the feature was completely discontinued and was never again referenced on the platform.
Simply put, the business results of that choice were subpar. Despite the available technology, LinkedIn’s move lacked a well-defined integrated approach. Those digital transformation initiatives need to have been concentrated elsewhere.
Then, is hiring a consultant for digital transformation a “necessity” or a “nicety”?
We’re pleased you asked because we already know what happens next.
Your company welcomes change. You’re ready to lead the digital transformation program because you don’t want to fall behind in the race for innovation. You’ve also given a lot of thought to how you can continue to preserve your competitive edge by employing technology and data. In the framework of the user-centered design approach, which dramatically raises customer happiness and engagement, you are also aware of the business obstacles.
You may already have a great idea for a digital product that will transform your client’s life or improve communication inside your company. You have the resources to make it happen, all of your staff are in favor of it, and your preliminary market research suggests you should go for it.
But how can you be certain it won’t fail miserably, like LinkedIn did?
After all, it’s normal at this point in the procedure to unconsciously carry out some exploratory investigation that is primarily subjective in quest of justifications for that ground-breaking notion of yours.
So yes, we do believe that every business-led IT organization that wants to flourish must cooperate with digital transformation experts. particularly if you want to invest your resources and time wisely.
How about a workshop on discovery?
You need a second set of eyes before moving forward with a digital transformation strategy. anyone external who will assess the situation objectively. a consulting firm that can identify any possible holes in your plan. To make it a solid project right away rather than wreck it. A project appropriate for the future of digital experiences.
For this reason, you should begin engaging with digital transformation consulting firms right once.
There are several approaches of doing it. The initial stage is a terrific idea: our own UX exploration workshop.
This collaborative method will not only aid in the crystallization of your vision but also guarantee that it is perfectly tailored to your company’s goals and the demands of its clients. In order to minimize possible dangers and optimize anticipated rewards during your digital journey.
Another crucial component of any forward-thinking corporate strategy today is the agile governance attitude, which will also be explored in this exercise.
You are also responsible for choosing the appropriate digital transformation specialist.
Finding the appropriate technology for your digital product is crucial these days. Since there are so many options available, every step of the decision-making process elicits the (un)famous FOMO (fear of missing out) effect.
An expert in digital transformation might be useful in this situation.
But the solution to the issue of how to discover the correct one mostly depends on your own effort. It will also rely on how you want to implement digital transformation and how technically advanced your company is overall.
the most efficient ways to collaborate with consulting services for digital transformation
We recognize that you are inundated with offers of digital knowledge from all angles. Everybody conveys about “unlocking your business potential”, “benefiting your stakeholders”, or “revolutionizing your business”.
Instead of making such broad generalizations, we have come up with four specific recommendations that will assist you in choosing and successfully collaborating with the appropriate candidate for your unique company needs.
1 Get to know your business.
Where do you stand on the spectrum of analog to digital, roughly but honestly?
Do you lean substantially to the left or are you halfway in the middle? Or perhaps you’re almost digital and just need a little tweaking?
This step will establish how much assistance you’ll require during the digital transformation process.
So that you may concentrate on finding a business consultant who understands your path.
2 Create SMART digital objectives for yourself.
If you run a tiny business in the urban mobility space, trying to be Uber, BlaBlaCar, or Lime right away will eventually get you nowhere but frustrated.
Instead, consider what is conceivable and how you may get there swiftly and easily.
Realistically, it will be simpler to identify a consultant that comprehends your digital vision after you are absolutely certain of what you desire.
3 Accept the unknowable.
Starting a business is a hazardous enough endeavor. It’s much terrifying when you have to radically reorganize something you’ve only recently mastered. Not everyone accepts change with joy, either. However, that is the main focus of programs including digital transformation. It resembles jumping into the dark, deep seas of what lies ahead head first.
But don’t worry; a skilled consultant will assist you in selecting the appropriate technology and adjusting your technical capabilities of the present to the digital requirements of the future while also taking your client’s expectations into account. in order to prevent your start-up from falling behind in your industry.
4 Be ready for the unexpected.
It’s simple to overlook all the synergies in the modern world when you’re so intent on attaining a significant, difficult professional objective, like digital transformation. None of us are an island. Furthermore, no “revolution” will succeed without having an effect on other facets of your company.
Have you considered, for instance, the relationship between ESG (the environment, social, and governance standards) and digital transformation? Consulting firms for digital transformation give attention to all of those crucial regulatory specifics as well. So you’re not required to.
That’s accurate. A route toward digital transformation involves collaboration between your company and the consulting business.
These business operations will be equally dependent on both factors, regardless of whether you ultimately decide to deploy cloud computing, expand your data analytics, or reorganize the supply chain management. The technical and human resources of your business matter just as much as the expert work of the digital transformation consultant.
What part does art play in the shift to digital media?
You may alter that with a click if you’ve never gone to Florence’s renowned Uffizi Gallery, where Michelangelo’s or Leonardo da Vinci’s paintings are on exhibit.
The museum’s permanent collection may be viewed via a free online tour. Although it will never compare to the actual thing, it is a significant advance that meets expectations. of the contemporary art buyer.
Up until the current epidemic, art was not thought of as the field of life that was most forward-thinking in terms of accessibility and utility.On the contrary, it had been designed exclusively with the interests of the wealthy and powerful for many centuries. Whether we like it or not, the pandemic has democratized access to it, which is ironic. Moreover, this contemporary transformation is currently being led by digital art, such as NFTs. It currently seems as though nothing can stop it.
Conclusion
Imagine what a successful digital transformation plan for museums may accomplish for your finance start-up. Therefore, don’t be afraid to ask our consultants about the variety of digital transformation services we provide.
Together, let’s determine how we can provide you with the most seamless and efficient adoption of digital technologies.